After a long career in telecom, Debra began thinking about a new career as a B2B Construction Copywriter. A technical writing degree from Humber College, Ontario seemed a logical first step. Through her favourite medium (online) she discovered the copywriter’s role in marketing and never looked back.
Debra launched her own freelance writing company in 2010. Today her passion is the commercial construction market in both Canada and the U.S.
Why a commercial construction copywriter?
Debra has a family construction business background, sales experience, and a passion for technology within the construction market. As a former technologist-turned-construction copywriter, she understands how important it is to visually grab prospects while drilling down to relevant facts and client benefits in her writing.
During her 20+ years in telecom, she initiated and managed several large projects. Her role was national telecommunications manager for a large multinational. Early adoption of video conferencing was one such project. That means Debra knows how to expertly use technology and copywriting to get your message across.
Proof and persuasion for your clients
Experienced construction copywriters who also understand psychology and marketing know that the most important sales tool at their disposal is proof. It’s also the most difficult marketing tool to acquire.
Millions, quite possibly billions of advertising dollars have been spent in Madison Avenue agencies to learn that proof is the most important and elusive thing to work on.
Debra Robinson is the kind of construction copywriter who goes after those proofs, no matter the difficulty. She’ll make sure any of the copy she produces cannot be improved in strength of persuasion and tactic.
Hard-hitting short copy, case studies, emails and more…
Whether you need an order-generating website or some lead generation, Debra writes persuasive online copy to get the results you want. How? By talking directly to your best leads and clients in language they understand.
A Professional Writers’ Alliance member and voracious reader, Debra stays on top of recent copy trends. By doing this she creates professional high-demand offerings for the commercial construction market.
Meanwhile, back in her hometown, Debra, husband Bruce and their two cockapoos, Garbo and the Dude… are enjoying life here in “The Sunshine City.”
Favorite pastimes include: Swimming, boating and gardening.
Five Top B2B Commercial Construction Marketing Trends
What You Must Know Now to Avoid Missed Opportunities
and Capture New Business
*Includes Valuable “Marketing Media Mix Analysis Tool”